Adidas will by Reebok? I can see most of you already reaching for your best of RUN-DMC (first hip hop group to have a shoe deal) CD. Once the number one shoe in the hip hop world, Adidas has been trying to make a strong come back for years (in the U.S. that is, they run Europe). Constantly feeding us with the classics like shell toes(dogs), Stans Smiths , Rod Lavers. Ohhhhh! how many remember the blue and orange Patrick Ewings (sorry, couldn't find the orange ones), and the Gazelles. Anyway, Adidas is hoping to gain ground in the U.S. market with this purchase (20%), but in all honesty they might be better off trying to sponsor a key figure in the hip hop community. There's nothing better than hip hop advertisement (just ask Jacob the Jeweler). For years many corporations have benefited from free hip hop advertisements (timberland, tommy hillfiger, girbuad, just to name a few). If rappers knew then what they know now. Adidas is trying with Missy, and though many of us have love and respect for her, she's far from a key figure in hip hop. Any idea as to who should Adidas think about sponsoring? Should it be a hip hop figure?

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